A year ago I was sitting in a tent in the desert in Israel talking to my friend Alex about what we wanted out of the coming year. It was then that I decided that my word of the year would be growth, and I would do whatever it took to make sure my business grew and that I grew as well. I got back from Israel in early January and had no idea how I was going to make any money in business. Family portraits were done, and I wouldn't see these clients again for at least 5-6 months, if not longer, if at all because let's be honest, not every family has photos done yearly. My own family only did it twice when I was in high school. I was determined to think of something I could do that would fit with what I loved to shoot and would keep me from taking on a part time job.
It was fitting that right after my own birthday in January, I made the decision to hone in on birthday parties. I was going to spend a solid chunk of 2017 making sure that everyone in the bay area knew I was photographing children's birthday parties. In the past I had photographed a few parties so it wasn't completely new to me. I had clients that I had just photographed with twins who were about to turn 1 and they were my first official party clients. It was a risk that I knew would work if I really spoke to the pain points of throwing a party and not being in any photos. It really took off from there.
I worked with some amazing nonprofits, incredible families and am starting 2018 in Italy on a much needed break. I'm so excited to share with you my favorite images from this year. I can't thank my clients enough for allowing me to spend their weekends with them, open up about their experience with parenthood and share their birthday cakes with me. Thank you again and if you're looking for a family, birthday or nonprofit photographer, please email me!
Looking forward, you will see two blog posts coming out per week, lots of travel to Southern California (and beyond) and hopefully a lot nonprofit work. My business had its first birthday in October so I can't wait to see how it does leading up to year 2!